App Store Optimization (ASO)

Did you also think that App store optimization is the Search Engine Optimization of Mobile apps? The answer may surprise you. While there are many aspects of ASO that work in alignment with SEO, ASO has its own functionality and importance. At PIGCDQ, we assist you with effective app store visibility & gain a high customer conversion rate. Now, let’s decode the dynamic science of App store optimization ahead.

App store optimization is a technique that helps you make your App visible on Apple App Store and Google Play Store. App store optimization services become crucial for you if you want to survive the huge App industry in India (Deloitte’s TMT India prediction 2022 predicts 1 billion smartphone users by 2026.) It means a high number of people will look for different services through mobile apps.Also, According to Allied Market Research, the App Industry is to grow more than 300 billion in sales in 2023 with a CAGR of 19.2%.

App Store Optimization Strategies: For Better Visibility

If we talk about App store optimization, there are no hard and fast rules. As the algorithm changes on a regular basis, not much can be done. However, there are still some key factors that can help you stay on top and stay relevant to your target audience.

If you don’t have an idea about how ASO works, you can take the assistance of an app store optimization agency like PICGDQ for better and fast results. Here are some common app store optimization strategies that can help you with your visibility and stability on the app store across Google and Apple.

aso services in india

Title Is Important

Your app title boosts your reach in the top searches and helps with indexation. You can add Keywords to the app title to get better visibility in your niche. However, do not change the title of your App too often just to stuff keywords in it; it can prove detrimental to the reach of your App in the long run. You can also take the help of an app store optimization agency to help you devise sensible app store optimization strategies.

Keywords Are Boon

Keywords in metadata can affect your visibility in the app store optimization in a positive or negative way. Using keywords can help the searhcers find yout application easily.According to the research by MobileDevHQ, keywords used in metadata like short and long descriptions and titles can help gain 10% more App visibility.


For an app to influence better, it is important for it to have positive reviews and feedback. For both, the apple app store, and the google play store, higher app ratings can help your apps to reach the top positions. It’s obvious that overall good rating can help the apps gain more downloads. More downloads also ensure the app quality of your mobile App.

Ranking Factors

The ranking of an application is based on different factors, so make sure to know what are the parameters that can help you rank better. There is no linear formula for it, but a good rank can help your visibility on the Google play store and Apple app store.

ASO: App Store Optimization Services Make A Difference

App store optimization helps you with improving the visibility of App stores. With the help of better app store visibility, you have a higher chance of reaching a significant target audience. The two major app stores, Google and Apple, provide a somewhat similar process for App store optimization that helps the App providers an opportunity to rank among the best in their niche.

App Store Optimization Services: Benefits

There are numerous benefits of taking the help of professional ASO experts and App store optimization services. Here are some points on how ASO Services can help you boost the reach of your mobile App:

  • ASO services help you find relevant app users.
  • Monetizing your App can help you increase revenue.
  • ASO services can help you become stable in the challenging app market.
  • ASO helps you boost your brand awareness.
  • You reach the target audience on a global level.
  • You can minimize user acquisition costs.

PICGDQ: Your App Store Optimization Agency

PICG Digital Quest is among the fastest-growing digital marketing agency in Uttarakhand, India. Our experts work tirelessly to provide you with tangible results and evident market growth. We are experts in App Store optimization strategies and implement the best ASO plan for your brand and mobile App. The ASO services we provide help you create a digital footprint and reach potential clientele. PICGDQ also develops apps and maintains them for you. Our professional team helps you gain better engagement and a high conversion rate. For more queries, contact us at

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